Use the words your customers use
Catalog structure often reflects internal departments. Your customers are usually thinking about a need, an occasion or a product they remember.
- Review search terms and recurring support questions.
- Keep category names specific and familiar.
- Give common alternative names a clear route to the right product.
Make filters earn their place
A useful filter narrows a real decision. Size and fit may matter in fashion, compatibility in accessories, and ingredients in beauty.
- Choose a small set of filters that fit the category.
- Keep product attributes consistent so similar items can be compared.
- Check filter combinations, empty results and the experience on a phone.
Merchandise with a reason
Featured products should help someone choose. A best seller, a new arrival and a complementary item serve different purposes.
- Write down why a product deserves a prominent position.
- Make availability and variant selection clear before adding to cart.
- Review unsuccessful searches and product-to-cart progression alongside sales.