The opportunity
Search is no longer confined to a list of traditional results. People discover brands through search engines, AI answers and recommendation journeys. The opportunity was to make Farm Rio's content easier to find, understand and cite across those surfaces.
The approach
We worked across organic search and AI-facing discovery, including AEO, AIO and GEO. The focus was to organize useful information around the questions people ask, clarify the context of pages and strengthen the paths from discovery to the store.
The result
Organic traffic increased by 465% in eight weeks. That increase contributed to a 10% rise in monthly revenue. The two figures describe different measures: one tracks visits from organic discovery, the other tracks the monthly commercial outcome.
What this changes for brands
Useful, well-structured content can serve people and answer engines at the same time. The important work is to make the brand's products, categories and expertise understandable, then connect visibility to business results.
